Saturday, February 20, 2010

Fashion Wishlist S/S '10 :)

Hey all..... :)
I know i haven't written for a while...long time actually...but this biting cold forced  me not to. All this time,though I enjoy winters, I was thinking about the summer season because I am so tired of wearing all these layers of clothing...which make me feel like a cylindrical shaped being....and I hate that part ofcourse.
So while day dreaming of shedding the fleece, velvets and woolens....I came up with my wishlist for the next season.... :) :) And even though I know I can't afford to buy any of those things that I will be mentioning....I just can't cease to want them! So when I go out to shop for the next season...if not the originals i will look for inexpensive look alikes and replacements... :) After all you don't need to be rich to be fashionable...just should know how to work a look. Here it goes....

#1 Herve' Leger Bandage Dress
This black and bronze number with metal applique just took my heart away. Since it fits so snugly....and the assymetric neckline flatters those with blessed collar bones...I want it badly :)(even though it is from his fall 2009 collection)

It is an instatnt fix for a night party..and a definite fixation for any fashionista!


# 2 Sheer Floral blouse with ruffles
Clearly all the attributes that I gave to to my coveted blouse are going to hot trends this season. And I am sure that this kind will be easily available in your neighbourhood markets too. Since this season will be all about feminity, this blouse will be an obvious purchase. Though my personal pick will be the one with smaller prints.



 # 3 A hair net / small veil
No no...don't take me wrong...I don't want those old kinds of hairnet but its new avatar is what i lust for.
Vogue Italia says that hairnets will be the next big thing in its October 2009 issue. Verve India took it in a different stride in the January '10 issue with a veiled hat donned by Kangana Ranaut and Vogue Russsia advocates hairnet again in the same month! It got to mean something right??
For me it means hunting for the right peice for myself :)

# 4 Lindsay's 6126 star leggings
Lindsay Lohan launched her 6126 leggings collection together with  Kerry Fitzmaurice and Kristi Kaylor in October '09 and like all hollywood celebs i too fell in love. And now I totally dig the 6126 Star....
Not only those I am finding an attraction towards other leggings in net too who don't have any brands on them...so wherever they may come from...the point is they need to come in my wardrobe1
Alexander McQueen Eiffel Tower Leggings ; Mary Meyer Spine Leggings
6126 Star leggings



# 5 Bob with fringes

Yes a swish haircut figures high on my list too....with even the Indian film industry experimenting ( where only the actresses wid traditional long hair are accepted) as I can tell is evident from Priyanka Chopra in Pyar Impossible- Bobs will be big this season...and the one that I lust after is the one with bangs. I feel the bob if worn straight and elegentaly transforms you into a chic fashionista and if worn messy gives you the attitude of 'devil may care' fashionista no? I love its utter diversity and also the fact that it can be easily transformed into a hairdo like the one given below.... I tried the same kind of puffy look recently for a formal evening and my did I love my decision so much :)


# 6 stark white Prada 08MS sunglasses and Emporio Armani 9636 blue
   
  
                               


When it comes to sunglasses I just can't help but being greedy!!!! Clearly I want two of them under the same heading....they belong to the same category after all ;)
Anyways the ones from Prada took my heart away with their beige and brown tinted glasses. They are available in yellow and other colors too but white is a classic that will be a great anytime wear.
Then the blue ones from Emporio Armani are so close to the cat eye and the frame is in a hot color for the season and hence I want them too.
My suggestion is invest in a nice pair of sunglasses because they have the ability to transform any form of apparel into a fashion item. Belive me it works if you team it right...

# 7 A pair of nude heels
Another big trend for the upcoming season will be the nude.Whether you talk about dresses, tailored suits for work , clutches or heels....you have to have it in a soft neutral color. Beiges, soft peaches and the barely there hues are all going to be a perfect buy and my pick will be for the feet since they have an andvantage of making you look taller too. Below check out Sarah Jessica Parker in Sex and the city

                                           
Voila! I am already day dreaming and I am sure you are too.....
But there seems to be one problem though....with LFW going on and the other fashion capitals following soon...I suppose this list is far from being over! (wink)

P.S. While thinking I landed up with a wish for the next winters too....and I thought i will share it here as well..

The DKNY cozy





I read about this amazing sweater in an article this month and went bonkers over it. I know I am talking about an S/S wishlist Though it is an old invention, ( DKNY came up with it in ) it still totally rocks today. The cadet blue is the one that I would pick for myself and probably team it with white accessories! With 12 different ways of wearing it...who would not want one?





Monday, January 4, 2010

Pronounce this fashion lingo right or you will hate yourself later !!






Imagine being surrounded by fashionistas in that hep party that you had been planning for months.Everything is purrrrfect! You are in that coveted Chanel dress carrying a Louis Vuitton clutch and when you open your mouth to flaunt about it....you just don't pronounce it right!!! OUCH! What an embarrassment right? And what makes matters worse is the bitch who corrects you!! Wish you could just disappear from there or go back in time and just don't say the word or maybe erase bits of the memory of people standing there...ANYTHING but this.





Ah! well trust me i totally understand because all of us have been in that situation at some point in our lives, sure things could have been less dramatic than the far fetched version above ( :p) but still it qualifies to be called an embarrassment. But to tell you the truth it's not really our fault because most of these names would be French or Italian and an average person in India does not know these languages well. But that should not stop us from trying to be correct, let's be more cultured and learn a few things because style doesn't end at clothes and accessories, it's equally about how you speak, carry yourself and your mannerisms.


With this view i thought i can start a post that can deal with pronunciations of famous brands as well as designers. And just like you can not build up your vocabulary in one day, you can't make your pronunciation better by reading a 100 new words at one go.So how will it work? Here's how...
I have started with four names in the Brand category and four in Designer category. On a regular basis I will update the same post so that you can check in and learn  more. I hope you have fun because I had lots of fun researching about this post! 
Good luck! :)

Sunday, January 3, 2010

Why exactly is Ed Hardy printed across every t-shirt???




The cute guy in my college wears it.... And also my favorite celebrity and my BFFs and my younger brother and the wannabe guy on the road and the small kid in my locality and well just about everybody.... Phew! Ok so we all have seen people wearing Ed hardy tees, and honestly, to the point that I am so sick of them...though no offence to the great Ed Hardy himself because I totally respect him...and of course I absolutely salute Christian Audigier for making great casuals out of it and his selling strategies that made his brand oh so popular... but why is it popular again??  You must be wondering right, so here is why....


For the starters Ed hardy is 'The godfather of modern tattoo'. He is an American who studied tattoing in Japan and hence offered a fusion of east and west in the world of Ink Tattoo art. So basically he has a cult following and he has published a series of 5 books called tattootime and right now Hardy is retired from doing actual tattoos, but oversees and mentors the artists at his San Francisco studio, Tattoo City. And Christian Audigier (pronounciation) is a french designer who licensed the rights to produce the Ed Hardy clothing line in 2004. Before that he was working with Von Dutch Originals, who market directly to celebrity clients and by opening stores in high profile fashion districts. The same technique he applied to the Ed Hardy brand and look where it is today.






So long story short : Famous Tattoo artist + Famous designer + Famous celebrity clients = Famous brand yippie!!!
Ok so now Britney spears was their first client and then the rest his history. Ashton kutcher, Paris Hilton Hillary Duff and Justin Timberlake are just a few names that donned the brand.










Now you must wonder how it all started in India..well here is how.


Ed Hardy in India
In December 2007 the brand was launched in India with Bollywood A-listers walking the ramp for it. It included Sanjay Dutt, Urmila Matondkar, Amrita Arora, Sophie Chaudhary, Arjun Rampal, Manav Gangwani, Nikhil Chinappa and DJ Aqeel. And here are the photos...













They started with 2 stores in Delhi (select city walk,  Ambi Mall, gurgaon) and 2 in Mumbai (palladium and lower parel W) And in 2009 they also started a store in Jalandhar! Which by the way looks like this...










Ed Hardy in Bollywood
The trend here in India was majorly escalted by celebrities and movies. Katrina Kaif flaunted several Ed Hardy tees and jackets in Singh Is Kinng and Ranbir Kapoor wore an Ed Hardy tee in the very opening shot of Bachna Ae Haseeno. And it does'nt end here -  the Golmaal Returns cast which includes Kareena Kapoor, Ajay Devgan, Arshad Warsi, Tusshar and Shreyas Talpade sported identical hoodies of the same brand.











This was about on screen, off screen too its the favorite casual wear for celebs with Sanjay Dutt and Salmaan Khan often being spotted in them. Then to name others Sachin Tendulkar, Zaheer Khan, Neil Nitin Mukesh, Rahul dev and Aryan- Srk's son have all worn it some time or the other and it has been featured in The Bombay times. The links to these picture are available at  http://www.facebook.com/posted.php?id=82742028124








So any ways, the scene today is - the original merchandise is rather expensive for a regular person like me and you and hence cheaper knock offs are available everywhere and this is how almost every person (mainly guys though) ,who is even the least bit fashion conscious, owns a fake or original Ed Hardy.
But my personal request now is MOVE ON! No matter how cool you think the tee makes you look, or how much you love the colors and the design.... don't be spotted with one. And if you are an absolute fan of it....please go buy an original and definitely not a tee but a jeans or shoes or a cap instead because they have beautiful designs in those ranges too. That will at least make you apart ...and that's what fashion is all about...breaking the norm right?





So until I write next.. stay stylish! Ciao! 

This post is the official entry to Star World Betty of Elle Contest- http://www.starworld.in/

I have always been inclined towards writing and being at a design college I discovered my passion for Fashion. Inevitably and thankfully I combined both. This blog came to me as my instrument to communicate. And now that I have decided to make a career out of this, it would be absolutely amazing to get to learn at the best place I can imagine - ELLE!! Being there as an intern will let me use all my creative talents and take me one step closer to the fashion world which excites me and fascinates me to no end. I really can't wait to be working hard for what i love and to be surrounded by the inspiring Elle team.


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